An strong social presence can help attract new customers, reactive dormant customers, and convert deliberating potential clients who have shown interest.
Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your online presence.
Where is everybody?? On Social Media, of course!
How is social media going to help your business? To understand the power of social media in your brand’s marketing and communication strategy, let’s first start with the facts:
As of today, there are over 2.2 BILLION active users on social media (30% of the global population).
The number of active social media users has grown by 176 million in 2015 alone, meaning that this is a growing and developing field.
Facebook receives half million new users every day; and six new profiles every second. Those are new potential clients that are joining a huge platform in which you may expose your brand.
*stats from www.socialmediatoday.com
What are the different social media platforms available, and how should you use them to grow your business?
Today the social arena is an ever-growing field, with multiple platforms to reach both separate and overlapping audiences. The platforms range through Facebook, Pinterest, Instagram, Youtube, Reddit, Twitter, Linkedin and more. The popularity of different types of social media may vary between countries, genders, age groups and more - but one thing is for sure - every business can target their audience through at least one of these sources.
Prime Impression will build a tailored plan for your business based on your most crucial goals. Whether you would like to increase your target reach and bring in new clients, retain the interest of your current clients, or reactivate old ones, we will recommend both the platform and method of doing so. Our team can either create your social media account from scratch or improve and manage your existing one.
There are many different ways to promote your business on social media, and we will always evolve with current trends and events to make sure that your business is on top of the best social media practices. We will also make sure to constantly optimize your social media activities based on live results from your campaigns and our best experiences, such as posting during the time of day that each social media outlet gets the most Our social media services include:
Setting up a business social media profile
Launching and optimizing CPC (paid) campaigns targeting your potential audience in order to bring in an initial wave of exposure and page likes.
Updating the page or account regularly with engaging content/posts to increase your brand awareness, and drive followers from social media to your website in order to take action.
Create content that will induce sharing or re-posting, which increases organic traffic.
Create unique promotions or competitions that will create excitement around the brand, increase your exposure, and lead to direct sales.
Do you follow any highlight personalities or groups on social media, which provide you with interesting or entertaining content? Do you tend to trust their suggestions and admire their choices?
Maybe you personally like to stray away from the herd - but the fact is, with the popularity of social media growing faster than ever, comes the rise of “social media stars” on Youtube, Instagram, Pinterest, and more. These influencers are followed by mass audiences and perceived as trusted and reliable sources of honest content. Using these influencers to promote your brand is a great way to connect to your audiences in a more direct, down-to-Earth matter, through sources which they trust and adore.
We believe that influencer marketing is the next big marketing venture, as the benefits are abundant. Not only can you make these campaigns trackable, they can also improve the positive perception among your audience, reach out to individuals that disregard paid ads, and let’s face it - spreading the word of your brand on social media is much easier when done through an influencer who already has their own targeted, loyal audience.
Contact us to learn how influencer marketing can help grow your business.
Monitor Brand Reputation
We will track what people are saying about your brand online so that you can focus on how to improve your brand image and reputation.
Social Media Contests
Increase your traffic and conversions in a short period of time using targeted call-to-action competitions. Contact us to know if competitions are right for you.
Social Media Management
Let us professionally manage your account with engaging posts and communicate with your audience on a regular basis.
Setup & Custom Profile Design
We can create all of your social media profiles from scratch for a professional base of your online presence.