Reputation Management can increase visibility, build up brand equity, and help generate advocacy all while building your online reputation.
The purpose of reputation management is to increase the ranking of positive content about your business and drive visitors to your social accounts and websites by improving your business's reputation within search engines. Online Reputation Management can be used either for pushing back negative search results about your business or for simply promoting more positive search results about your brand.
The internet is an amazing tool for promoting your business, but it is also a very strong tool for spreading criticism or false accusations.
Managing the reputation of your brand online is crucial once your brand awareness grows. Whether your business is represented by a brand name or by your own name, in order to keep a positive and reputable perception of that name, you need to be in control of what people read about you online. Remember when we discussed the importance of SEO, we mentioned some alarming statistics regarding the movement of surfers from the first SERP (search engine results page) to the second and third pages. Most people will remain on the first page, and a few more will move on to the second – while very very few will continue further. This is relevant to reputation management because you need to take into account that you cannot delete from the internet all negative information about yourself – the internet, after all – is a type of regulated democracy. You can, however, promote as much positive information about yourself as possible, and cause it to “push down” the ranking of negative results to the second and even third page.
Prime Impression will help you promote a positive brand reputation through a variety of methods, including opening, operating, and interlinking social media accounts, promoting positive content on your brand, as well as consulting you on improving your services and promotions so that you will receive a wave of organic positive talk about your brand online.
As part of our analytics package, we will provide you with a Reputation Management report that includes mentions or feedbacks about your company, product or service that occur throughout the Web. We will compare the amount of positive and negative press about your company and analyze both what you may do to improve your brand image in terms of improving your service, and also what we can do to promote more positive content and make sure that all of your efforts for improvement have light shed on them to the visibility of the public eye. A negative online reputation for your brand can be very harmful to your sales. One bad article which appears when searching your brand name may hinder potential clients from converting. Our dedicated team will both manage your online reputation through both tracking and SEO strategies.
The key to a successful reputation management project is a thorough analysis of your company's current reputation status and goals. You can use one or all of our reputation management services depending on your specific needs.
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